{"id":8862,"date":"2022-11-17T17:59:21","date_gmt":"2022-11-17T17:59:21","guid":{"rendered":"https:\/\/spanishboosting.com\/?p=8862"},"modified":"2023-02-02T17:58:05","modified_gmt":"2023-02-02T17:58:05","slug":"interview-with-gonzalo-abia-founder-of-la-fantastica-soda","status":"publish","type":"post","link":"https:\/\/spanishboosting.com\/en\/interview-with-gonzalo-abia-founder-of-la-fantastica-soda\/","title":{"rendered":"Interview with Gonzalo Abia, Founder of La Fant\u00e1stica Soda"},"content":{"rendered":"

We\u2019re kicking off our series of INTERVIEWS WITH #PRODUCERS!<\/p>\n

We love being surrounded by people with vision who offer products that improve people\u2019s lives while loving and respecting our dear Mother Earth.<\/p>\n

This month we chat to Gonzalo Abia, founder of La Fant\u00e1stica Compa\u00f1\u00eda de Refrescos y Sodas<\/a>, a company with a unique, modern, maverick spirit that\u2019s reflected in everything they do, from their social media and website content to their packaging. And, of course, their fantastic recipes!<\/p>\n

Thank you so much for your time and passion, Gonzalo! We all know that launching innovative products is a real challenge. What mistakes should companies just starting out in this booming sector try to avoid?<\/h4>\n

Thank you. It\u2019s a pleasure to talk to you. Regarding mistakes to avoid, it\u2019s important to highlight the fact that when you\u2019re a microenterprise you must be prepared to take on all the roles, to be a real one-man-band. For that reason, you should have a global vision and be able to define all the policies: communication, product, price, distribution, and management.<\/p>\n

In our case, the most important thing to do first was define the target audience and understand that our product needed to find its place in a market that\u2019s saturated with supply and highly volatile.<\/p>\n

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Let\u2019s talk about the products available from @lafantasticasoda<\/a> (in Instagram). What do you think differentiates Las Fant\u00e1sticas Sodas from the rest?<\/h4>\n<\/div>\n
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Our goal is to appeal to consumers with mouth-watering flavours while using the highest-quality and healthiest ingredients possible. Our recipes include certified organic and sugar-free products.<\/p>\n

What advice do you wish you\u2019d been given when you started the project?<\/h4>\n

We launched in the middle of a global pandemic and are currently being impacted by instabilities deriving from the international geopolitical situation, particularly as regards price increases and material shortages. Any prior predictions have therefore been rendered somewhat redundant. Nonetheless, we consider ourselves fortunate because our product fits in very well in points of sale and we are growing month by month. Our biggest challenge at the moment is stabilizing supplies and the prices of logistics and raw materials.<\/p>\n

I\u2019m sure that in more normal circumstances there would be a whole host of other problems to deal with, but currently these exogenous factors are the ones that affect our day-to-day running of the company.<\/p>\n

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In Organic Boosting we\u2019re very happy to be your export partner. Could you tell us what you like most about working with us?<\/h4>\n<\/div>\n
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I think the best thing about OB is the precision in your approach to the market, your capacity for management and organization, and the seriousness with which you work for both suppliers and customers.<\/p>\n

Do you think it was a good idea to choose us to grow your business internationally? Would you recommend our services to other producers?<\/h4>\n

I\u2019m delighted to be working with you. You work with a niche market that can be difficult for microenterprises like mine to get access to. I\u2019ve already recommended your services to a number of colleagues who produce high quality organic products because I\u2019ve always thought of our collaboration as being reciprocal.<\/p>\n

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One thing that we at Organic Boosting really love is good packaging. And your sodas come with oodles of personality! Could you tell us a bit about this? How do brands create packaging that eco-friendly consumers will fall in love with?<\/h4>\n<\/div>\n
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When your product is on a shelf in a supermarket or local store, or even behind a bar, it\u2019s vital to attract the attention of potential consumers. You need to pique their interest and entice them to try something new.<\/p>\n

In our case, we worked with Marisa Llongo, a highly professional design studio. They helped us define the whole universe of La Fant\u00e1stica Soda \u2013 its unique characters and characteristics \u2013 to make it really stand out from all the other drinks on offer.<\/p>\n

What does La Fant\u00e1stica Compa\u00f1\u00eda de Refrescos y Sodas have in store for the coming months?<\/h4>\n

We have several projects in the pipeline that we haven\u2019t yet been able to bring to fruition due to the international situation. But soon we intend to launch some product ranges aimed at emerging niche markets. We will also probably launch another line of bottled cocktails.<\/p>\n

We\u2019ve already developed a range of cocktails in kegs for tap service in events and the hospitality industry.<\/p>\n

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Thank you so much, Gonzalo. We\u2019re sure that this interview will be hugely inspiring to many. We\u2019ll keep working hard to make going green a right, not a luxury!<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

We\u2019re kicking off our series of INTERVIEWS WITH #PRODUCERS! We love being surrounded by people with vision who offer products that improve people\u2019s lives while loving and respecting our dear Mother Earth. This month we chat to Gonzalo Abia, founder of La Fant\u00e1stica Compa\u00f1\u00eda de Refrescos y Sodas, a company with a unique, modern, maverick […]<\/p>\n","protected":false},"author":1,"featured_media":16476,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[493],"tags":[561,950,951,952,953,954,955,555,956,662,957,958,959,960,961,962,963],"class_list":["post-8862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-export-en","tag-gonzaloabia","tag-interview","tag-interviewgonzaloabia","tag-lafantasicasoda","tag-lafantasticasoda","tag-lafantasticasodainterview","tag-organicexport-en","tag-organicproducers","tag-organicproducts-en","tag-packaging","tag-partnerexport","tag-producers","tag-talkswithproducers","tag-tipsforproducts","tag-tipspackaging","tag-toporganicproducts"],"acf":[],"_links":{"self":[{"href":"https:\/\/spanishboosting.com\/en\/wp-json\/wp\/v2\/posts\/8862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spanishboosting.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spanishboosting.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spanishboosting.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/spanishboosting.com\/en\/wp-json\/wp\/v2\/comments?post=8862"}],"version-history":[{"count":2,"href":"https:\/\/spanishboosting.com\/en\/wp-json\/wp\/v2\/posts\/8862\/revisions"}],"predecessor-version":[{"id":16485,"href":"https:\/\/spanishboosting.com\/en\/wp-json\/wp\/v2\/posts\/8862\/revisions\/16485"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spanishboosting.com\/en\/wp-json\/wp\/v2\/media\/16476"}],"wp:attachment":[{"href":"https:\/\/spanishboosting.com\/en\/wp-json\/wp\/v2\/media?parent=8862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spanishboosting.com\/en\/wp-json\/wp\/v2\/categories?post=8862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spanishboosting.com\/en\/wp-json\/wp\/v2\/tags?post=8862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}