Xpande Program Fuels Organic Boosting’s Growth in the Omani Market
Organic Boosting is proud to announce its continued collaboration with the European Xpande Program, furthering its mission to make organic products accessible to all. This year, our efforts focus on strengthening our presence in Oman—a dynamic and growing market with a rising demand for organic food.
In collaboration with the Chamber of Commerce, and as beneficiaries of the European Regional Development Fund, we have implemented a comprehensive Internationalization Plan for Oman. This initiative aligns with our vision to serve as the export platform for Omani supermarkets seeking high-quality organic products with the trusted Spanish seal.
The Xpande Program is designed to support Spanish SMEs with international ambition, and it has been instrumental in our digital transformation. For our Oman strategy, we have focused on:
- Enhancing our online platform to cater to the specific needs of the Omani market.
- Executing targeted newsletter campaigns to engage and inform potential buyers.
- Generating insightful and culturally relevant blog content to capture local interest.
- Strengthening our social media presence with tailored communication strategies.
- Implementing advanced purchasing software to streamline the buying process, save time, and reduce costs.
Oman’s growing interest in organic food reflects a global trend toward healthier and more sustainable consumption patterns. Recent studies indicate that the demand for organic products in Oman is increasing, particularly in the retail and hospitality sectors. This presents an exciting opportunity for Spanish organic producers to expand their footprint in this market.
Through our partnership with the Xpande Program, we are not only enhancing our competitive position in Oman but also creating a pathway for European organic brands to access new international markets. By entrusting their internationalization to Organic Boosting, producers can dedicate themselves to innovation and quality, while we take care of the complexities of market entry.
We are grateful to the Chamber of Commerce and the Xpande Program for their trust and continued support. Together, we are making organic food a viable and accessible choice for consumers in Oman.
Stay tuned for more updates on our journey toward global expansion. Let’s keep working toward a future where organic is a right, not a luxury.
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